Brand Team - Ilegal Mezcal
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© Ilegal Mezcal 2026
Bacardi Limited company information
Just Damn Good Mezcal. No celebrities,
No celebrities, Just Damn Good Mezcal.
Assets
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Activation Submission Forms
UPLOAD CONTENT
News & Updates
- Reminders
- National Margarita Day: Is February 22! What do you have planned?
- Sustainability 1 Pager: Attached for reference and utilization in presentations
- Canva Assets: Available for same day pickup via Fedex!
- Recording of Gil + Kïa’s Presentation from Friday’s Meeting: Available on the Sales Tools Dropbox
- Reminders
Convenient Links
- 2022 January GSM Deck, SGWS 1-pager, + Programming Sheets are available in the Sales Tools Dropbox for any + all meetings; Q1 Programming Pages attached
- Please fill out the Activation Form for all events and activations hosted in your market
- Canva Instagram Activation Template for all activities promoted by Marketing
- The Sales Tools Dropbox– Current GSM Deck, SGWS 1 Pager, Sell Sheets, our FAQ document, Sampling Deck, SEO language to optimize sales, and more
- Our Media Kit has bottle images, logos, fonts, etc. – **NOTE: bottle images can be found in a file called “Bottle Table Tops”
- Monthly Market Presentations from all teams now available in this Dropbox if you want to see what other markets are up to
Brand Team Calendars
Activations
Activations (via Asana)
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National Programming
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Sales vs Annual Budget
Reported in 9L Cases
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Cecilia Vega travels to Oaxaca and meets the Mezcaleros laboring to quench the world’s thirst for Mezcal. The handcrafted Mexican spirit, made from agave, has seen exponential growth in popularity and production.
One of the leading artisanal mezcal makers in the world, Ilegal Mezcal remains true to its values and rebellious spirit even as it has scaled up its operations over two decades.
Who We Are
OUR HISTORY
Around 2004, Ilegal’s founder John Rexer began bringing mezcal down from Oaxaca to Antigua to supply his bar, Café No Sé. The mezcal became popular very quickly. At the time, he was bringing down unbranded mezcal from a variety of villages in Oaxaca that included: Tlacolula, San Lorenzo, Sola De Vega, Santa Catarina Minas, Hierve el Agua, Santiago Matatlan and a few others.
In 2006, John created the brand Ilegal, originally just to supply his bar in Guatemala. On the back of each bottle of Ilegal you will find it says “Originally produced for: Café No Sé, Mezcal Bar.”
OUR LIQUID Certified as artisanal by the CRM, made in Oaxaca, agave forward, with a hint of smoke. Approachable and versatile, can be served neat or in cocktails.
We only use Espadín agave because it is cultivatable. 100% natural, Ilegal Mezcal uses no artificial colors, yeasts, flavors, or additives. Just agave, sun, and time. Commitment to quality is apparent in every step of our process, from harvest to first sip.
One of the few brands that has aged mezcals. Simple Portfolio: Joven, Reposado, & Añejo.
THE ILEGAL BRAND
Ilegal is a leading artisanal mezcal in the US. Crafted in Oaxaca, Mexico from 100% Espadín agave. It is smooth, approachable and ultra premium. Our name comes from when the owner used to smuggle it from Mexico to Antigua, Guatemala for his bar, Café No Sé…everything Ilegal is full of risk and adventure, great stories and truth wilder than fiction.
“Ilegal is made 'Sin Prisa,' without rush or hurry.”
Ilegal Life
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